As the recreational boating market of China stays in its infancy, brands crossing from little sailboat makers to superyacht builders are going all out to sell the navigation lifestyle to wealthy Chinese consumers.
At the very recent SO! Hainan yacht and lifestyle event in Hainan’s Clear Water Bay Marina, top yachting and sailing companies of the world assembled alongside a huge range of luxury named including Dassault Falcon private jets, Taittinger Champagne, department store Galeries Lafayette, and several other representatives presenting jewelry, travel destinations, wine, spirits, helicopters, as well as more to China’s upper crust.
Probable Chinese buyers had the opportunity to not only attempt a wide range of yachts and sailboats on the sea trials (provided by Yacht Charter in Croatia Company), but they were also exposed to all the trimmings of a life of leisure with dinners, wine tastings, as well as parties and activities including kite surfing, motor paragliding, golf and fishing. China Rendez-Vous founder and CEO Delphine Lignières told that they attempted to introduce more water sports; more activities by the sea. It was to educate the people to have fun with the water and acclimate the Chinese consumers with the water.
As per, Ewa Stachurska, the marketing manager as well as China’s top yacht sales and brokerage company Simpson Marine’s Shanghai area manager, told that this market is new in China. This makes it an important market though.